A 30-minute conversation about a commercial decision you're weighing — pricing, channel, rep economics, a new sales model — and what the numbers would need to show to make it with confidence.
Not a sales call. Bring one decision you're actively working through and we'll get into it.
What's driving the timing, and what's making it hard to call.
The metrics that would make this call defensible, and which of them you can't see today.
The data that actually matters here, and the analysis we'd build around it so you can decide with conviction rather than instinct.
Every situation is different. I'll give you my honest read on what would actually help — and what wouldn't.
What sets Joe apart is that he is far more than a finance leader. He brings a strong commercial mindset and a deep understanding of what it takes to build, run, and scale a business.
Ken ShawFormer President & CEO, Americas · Nanosonics
I've spent 20+ years in finance leadership, most of it in medical technology and life sciences — including time as a founding member of the North America leadership team at a global medical device company, where we scaled the business from startup to over $100M in annual revenue.
That work covered the things device companies actually wrestle with: designing rental and leasing models so hospitals could afford capital equipment, building commission plans that drove the right behavior in the field, and putting in the forecasting and systems infrastructure to see what was actually happening in the business.
More background on LinkedInThirty minutes, no preparation needed.
No obligation, no follow-up sequence. Pick any open slot and you'll get a confirmation and calendar invite right away.
Nothing on the calendar work for you? Send me a message on LinkedIn and tell me what you're working through. I'll reply personally.